Rank | Brand name | CRP | CRP % change | Penetration % | Frequency | |
---|---|---|---|---|---|---|
1
|
0
|
168
|
4
|
57.9
|
125.0
| |
2
|
0
|
101
|
-4
|
95.7
|
45.2
| |
3
|
0
|
81
|
-4
|
99.0
|
35.3
| |
4
|
0
|
59
|
-1
|
90.6
|
27.9
| |
5
|
1
|
48
|
5
|
91.7
|
22.5
| |
6
|
-1
|
46
|
-21
|
36.6
|
53.9
| |
7
|
1
|
43
|
7
|
94.4
|
19.4
| |
8
|
1
|
42
|
8
|
96.1
|
18.8
| |
9
|
-2
|
40
|
-7
|
64.4
|
26.5
| |
10
|
0
|
33
|
3
|
98.3
|
14.3
| |
11
|
0
|
27
|
-6
|
45.3
|
25.5
| |
12
|
0
|
26
|
-3
|
55.9
|
20.2
| |
13
|
2
|
25
|
-3
|
59.8
|
17.6
| |
14
|
2
|
24
|
1
|
87.1
|
11.6
| |
15
|
2
|
23
|
3
|
68.1
|
14.3
| |
16
|
-2
|
22
|
-15
|
86.8
|
10.9
| |
17
|
-4
|
21
|
-18
|
54.0
|
17.0
| |
18
|
1
|
20
|
7
|
50.6
|
17.1
| |
19
|
1
|
18
|
7
|
40.5
|
18.9
| |
20
|
-2
|
18
|
-14
|
84.4
|
9.0
| |
21
|
21
|
17
|
64
|
47.4
|
15.5
| |
22
|
17
|
15
|
44
|
55.2
|
11.9
| |
23
|
2
|
15
|
9
|
57.2
|
11.2
| |
24
|
-2
|
15
|
-4
|
73.1
|
8.5
| |
25
|
-1
|
14
|
3
|
69.2
|
8.7
| |
26
|
12
|
13
|
23
|
39.2
|
14.4
| |
27
|
6
|
13
|
14
|
38.2
|
14.4
| |
28
|
3
|
13
|
9
|
74.9
|
7.2
| |
29
|
15
|
12
|
21
|
72.3
|
7.3
| |
30
|
-9
|
12
|
-25
|
39.4
|
13.2
| |
31
|
-3
|
12
|
-5
|
76.7
|
6.6
| |
32
|
14
|
12
|
20
|
34.1
|
14.6
| |
33
|
-3
|
12
|
-5
|
79.5
|
6.2
| |
34
|
-5
|
11
|
-14
|
43.3
|
10.6
| |
35
|
-1
|
10
|
-5
|
74.8
|
6.0
| |
36
|
-13
|
10
|
-26
|
60.4
|
7.3
| |
37
|
15
|
10
|
20
|
67.0
|
6.6
| |
38
|
-2
|
10
|
-8
|
77.8
|
5.5
| |
39
|
22
|
10
|
56
|
46.4
|
9.1
| |
40
|
0
|
10
|
-7
|
72.4
|
5.8
| |
41
|
9
|
10
|
8
|
52.3
|
8.0
| |
42
|
14
|
10
|
21
|
76.4
|
5.4
| |
43
|
12
|
10
|
19
|
63.5
|
6.5
| |
44
|
4
|
10
|
0
|
68.9
|
6.0
| |
45
|
-19
|
10
|
-27
|
33.4
|
12.3
| |
46
|
8
|
10
|
14
|
70.7
|
5.8
| |
47
|
-15
|
9
|
-17
|
36.7
|
11.1
| |
48
|
-13
|
9
|
-14
|
58.0
|
7.0
| |
49
|
-12
|
9
|
-13
|
53.0
|
7.6
| |
50
|
1
|
9
|
4
|
65.4
|
6.1
|
fuente: http://www.brandfootprint-ranking.com/#/explore-the-data?type=brand-ranking&view=table&area=global§or=fmcg
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